Inside Product Marketing with Aurelia Solomon from Drift
Product Marketing is a growing role, especially among SaaS today, and experienced....
How Often Should You Announce New Features?
A key to SaaS success is delivering value to users, to solve their pain points..
How Beamer helped GetResponse double their product activation
GetResponse is an all-in-one marketing tool, covering different marketing needs from building....
Top SaaS Product Marketing Influencers to follow
While on your own SaaS product marketing journey, it helps to take inspiration and advice from those
Top 10 SaaS Product Marketing Trends for 2022
Product marketing has already consolidated its position among SaaS and continues gaining more
Why Should Product Marketing be Involved in Roadmaps?
When you think of a product roadmap and who is responsible for it, the obvious answer....
Lead magnets for SaaS and E-commerce
People like free stuff. Even according to some psychological experiments, the allure of something....
PLG tools for each step of the customer journey
You may have heard the old tales of Product-led Growth. Stories about a magical model...
"Aha" moment for SaaS: how to use it for long-term retention
There is an old tale about the Greek mathematician Archimedes of Syracuse discovering...
Product Roadmap Best Practices
Product roadmaps are, well, maps 🗺️. But instead of representing a physical territory, they are a guideline for....
