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"Aha" moment for SaaS: how to use it for long-term retention

There is an old tale about the Greek mathematician Archimedes of Syracuse discovering...

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Mariano Rodríguez.

Nov 17, 2021

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Product Roadmap for SaaS: Everything you Need to Know

So you're going for a long trip, you have a planned destination, but you better take care....

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Mariano Rodríguez.

Oct 6, 2021

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Customer Lifecycle Marketing: How to Increase Engagement

Many businesses feed on one-time purchases, but SaaS companies are different..

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Spencer Coon

Sep 15, 2021

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How to Build a SaaS Product People Love

"I want you to want me, I need you to need me, I'd love you to love me," says the 1977 Cheap Trick single...

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Mariano Rodríguez.

Aug 4, 2021

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Customer Marketing for SaaS: Why It’s Crucial & How to Do It

You may think that generating new leads to feed your funnel is enough to grow your SaaS...

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Spencer Coon

Jul 14, 2021

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Closing the Customer Feedback Loop to Improve your SaaS Product

Even if you haven't watched Disney's The Lion King (1994), I would be surprised....

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Spencer Coon

May 19, 2021

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How to Use Personalization to Improve SaaS User Engagement

Our economy may be attention-driven but in the SaaS industry views without sales won't cut it....

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Mariano Rodríguez.

Apr 28, 2021

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How to Improve your SaaS Product Messaging Strategy

Product messaging in the SaaS industry can be hard to navigate, especially with the ever-changing...

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Spencer Coon

Apr 21, 2021

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The Ultimate Go-To-Market Guide for SaaS

For SaaS companies about to “go-to-market”, time is of the essence. If you’re funded...

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Mariano Rodríguez.

Mar 3, 2021

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Our Best-Performing Release Notes Templates

Release notes are announcements published to notify users about the launch of a new service....

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Mariano Xerez.

Feb 10, 2021