Help Center

What are the different scores compared to the NPS 10 scale? 

When comparing various scoring systems to the traditional NPS (Net Promoter Score) 10-point scale, the scores can be aligned as follows:

Comparison to NPS 10-Point Scale:

• 1 on a 1-5 scale = 2 on a 0-10 scale
• 2 on a 1-5 scale = 4 on a 0-10 scale
• 3 on a 1-5 scale = 7 on a 0-10 scale
• 4 on a 1-7 scale = 9 on a 0-10 scale
• 5 on a 1-5 scale = 10 on a 0-10 scale

Similarly, when using alternatives like emojis or a 5-star system, the values get converted accordingly. For instance, if a user selects 3/5 emojis, this might translate to around 7 on the 0-10 NPS scale.

3 Scale Emoji Display Type:

• Sad → 1 (Detractor)
• Neutral → 7 (Neutral)
• Happy → 10 (Promoter)

NPS Calculation Formula:

• Promoters: Scores of 9-10
• Passives/Neutrals: Scores of 7-8
• Detractors: Scores of 1-6

Note on Accuracy:

While converting scores from alternative scales to the NPS 10-point scale can be helpful, the granularity and interpretation may vary, so accuracy may decrease when switching systems.