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UTM parameters are a set of query string parameters appended to URLs to track the performance of campaigns in Google Analytics and other analytics platforms. They provide detailed insights into how visitors interact with your content and where they come from.

Common UTM Parameters:

• utm_source: Identifies the source of the traffic (e.g., Google, Facebook, newsletter).
• utm_medium: Describes the medium through which the traffic came (e.g., email, CPC, banner).
• utm_campaign: Names the specific campaign or promotion (e.g., summer_sale, product_launch).
• utm_term: Used for tracking paid search keywords (optional).
• utm_content: Differentiates between similar content or links within the same campaign (optional).

Example

Normal Link: https://www.example.com/post-title

Link with UTM Parameters: https://www.example.com/post-title?utm_source=facebook