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What are Views and Unique Views? 

Views and Unique Views are metrics used to track user engagement with a post or content. These help measure how often content is being accessed and by how many distinct users.

Views: Views represent the total number of times a specific post or content has been accessed. Each time a user interacts with a post (whether from a top bar, snippet, or standalone page), it counts as a view.

• Example: If a user clicks on a post and views it from multiple sources (e.g., Topbar, in-app, standalone), each interaction is counted separately.
  • Total Views = 4 (if accessed 4 different times from different/same places).

Unique Views: Unique views represent the number of distinct users who have accessed the post. Even if a user views the same post multiple times, they will only be counted once in unique views.

• Example: If the same user views the post from multiple sources, it is only counted as one unique view.
  • Unique Views = 1 (even if the post is viewed multiple times by the same user).

 

Note: To ensure that views, unique views, and clicks are correctly tracked, make sure to always pass the user_id parameter, you can refer to more for the same in this article. This allows the system to accurately track and calculate the analytics for each user.