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When building segments, both internal and external filters use the same “AND” or “OR” logic. But, they are presented differently in the interface. Here’s a breakdown:

1. Internal Filters (Grouped):

When you click the “+” icon to add a filter, this action groups the filters internally. This means the filters are treated as a single logical block, where conditions within that group must all be met together. It’s like grouping specific criteria that work hand-in-hand. For example, you can group filters based on post clicks and web visits, so those conditions will be checked as a combined requirement.

Example: Suppose you want to create a segment of users who have been active recently. You could group the following conditions:

In this case, both conditions must be met together. The system will only include users who meet both criteria as part of the segment, treating them as a single logical block.

2. External Filters

When you select “Add Filter”, you are adding a new condition that is treated externally. This means the conditions are evaluated separately, and the “AND” or “OR” combines the results from these separate conditions. These filters don’t interact as a block but instead apply independently, where all conditions must be true for the segment to work.

Example: Let’s say you want to create a segment that includes users with specific conditions. You could set the following criteria:

In this example, the first two conditions are grouped internally, meaning both must be true. Additionally, the external condition specifies that the User ID must be 1234. All three conditions must be true for a user to be included in the segment.

In Summary:

• “+” (internal grouping): Combines filters into a single block where all conditions must be met together.
• (External): Adds filters that are evaluated separately but must still all be true for the segment.

Though the presentation of the filters varies, the “AND” or “OR” logic remains the same for both internal and external filters.

To conclude, both the “+” and “Add Filter” options function the same way. The “AND” or “OR” logic works the same whether the filters are grouped internally or added externally. The only difference is how the filters are visually grouped in the interface, but the outcome will remain identical.